Rex Wilder: Creative Strategist, Writer

Rex brings award-winning mainstream advertising thinking and discipline to our team. He began his career as a copywriter and creative director in New York and Chicago, where he created Super Bowl commercials for Leo Burnett and Saatchi & Saatchi and won nearly every industry award. In the last 12 years, he has helped create the marketing and execution for a large variety of major outdoor charity events, such as the Susan G. Komen 3-Day for the Cure, the Avon Walk for Breast Cancer and the AIDSRides USA, that have so far netted approximately $750,000,000 for the causes. He is also a wordsmith in the old-fashioned sense, called upon by large companies for important verbal-centric tasks; most recently he created the name for Barnes & Noble’s new e-reader: the Nook. His work with Megaphone includes a key project for The National Center for Missing & Exploited Children. When he’s not writing, he’s, well, writing: Rex is an internationally recognized poet with work published in magazines such as The New Republic, Poetry, London’s TLS and Poetry Daily. Two-time United States Poet Laureate Billy Collins said, "In Rex Wilder's poetry, the tired English of everyday use comes back to us refreshed and full of its original surprise. In a world glutted with poetry, that Wilder has found a new way to say the old things is a notable achievement."  

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