Consultation & Strategy

• Identify key visuals to build a visually appealing news story and establish message points.

• Write a compelling media alert and identify target markets.

Production

• Our production team captures the visual elements and sound bites that best represent your company and the news story being told through the B-Roll.

• Our post-production team assembles the elements into a standard 5-minute package, complete with graphics, lower thirds and the necessary slates.

• Turnaround for production and distribution can be the same day for breaking news.

• Getting soundbites in both English and Spanish is highly recommended. The Hispanic media will add placements and audience figure.
   

Notification & Media Relations

• E-mail Notification reaches thousands of assignment editors addressed by their first name.

• Press release to over 10,000 media contacts.
  Direct telephone pitching and follow up to top 50 DMA’s, networks and news feeds.

Distribution

• 2 dedicated 15 minute satellite feeds, three passes of a 5 minute video loop of your B-Roll.

• Up to 20 hard copies for requesting stations and 12 automatic sends which include national feeds and key stations that routinely take our content.

• We include a link within the email notification to broadcast quality B-Roll. 

• Edit/script/voice a :60 second standalone piece for secured placements, web sites and blogs.

Tracking & Reporting

• Daily reports for 13 weeks tracked with Critical Mention and Internet Monitoring.

• B-Roll reports include station identification, network affiliation, market rank, airdates, times, segment lengths, audience figures and advertising equivalency value. Web placements have a screen grab of the site, date posted and audience figure.

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