Radio Media Tour

    A Radio Media Tour, or RMT, includes strategy, notification, booking, production, transmission, and detailed reporting. Megaphone ensures a successful tour of 15-25 radio interviews.

    Our team has almost twenty years of experience with RMTs. Our tours routinely book multiple national networks, with audience figures starting at 7 million.


     

    Consultation & Development

    • Define message points, identify target markets and consult on talent selection.

    • Develop strong media alert.

    Notification & Media Relations

    • Personalized media alert emailed to over 3,000 assignment editors.

    • Direct one on one pitching to networks and individual radio stations until full tour is booked. We book right up until the time of the tour.

    • Booking targets start with national networks, followed by regional networks, then top demographic stations/client specified markets and work through all 210 DMAs.

    • Daily updates on the booking progress

    • Media relations/follow-up continues after production to ensure that those interviews which are taped get aired. Megaphone has an industry leading conversion rate of nearly 100% for getting taped interviews to air.

    Production

    • Interviews with your spokesperson occur over any dedicated landline. Our producer and phone coordinator manage the interviews and paces your spokesperson.

    • Interviews are booked for a single day. If there are scheduling conflicts for some stations, alternative time slots can be accommodated off-tour depending on spokesperson availability.

    • Interviews are longer for radio than TV, up to ten minutes.

    Tracking & Reporting

    • RMTs have comprehensive booking and usage reports – updated daily. First report generated within 24 hours of the Radio Media Tour.

    • Final Radio Media Tour reports include station call letters, market rank, Arbitron audience figures, airdates, and times.

    • History Tape of edited interviews on CD and through a digital download link.