A Radio Media Tour, or RMT, includes strategy, notification, booking, production, transmission, and detailed reporting. Megaphone ensures a successful tour of 15-25 radio interviews.

Our team has almost twenty years of experience with RMTs. Our tours routinely book multiple national networks, with audience figures starting at 7 million.

 

Consultation & Development

• Define message points, identify target markets and consult on talent selection.

• Develop strong media alert.

Notification & Media Relations

• Personalized media alert emailed to over 3,000 assignment editors.

• Direct one on one pitching to networks and individual radio stations until full tour is booked. We book right up until the time of the tour.

• Booking targets start with national networks, followed by regional networks, then top demographic stations/client specified markets and work through all 210 DMAs.

• Daily updates on the booking progress

• Media relations/follow-up continues after production to ensure that those interviews which are taped get aired. Megaphone has an industry leading conversion rate of nearly 100% for getting taped interviews to air.

Production

• Interviews with your spokesperson occur over any dedicated landline. Our producer and phone coordinator manage the interviews and paces your spokesperson.

• Interviews are booked for a single day. If there are scheduling conflicts for some stations, alternative time slots can be accommodated off-tour depending on spokesperson availability.

• Interviews are longer for radio than TV, up to ten minutes.

Tracking & Reporting

• RMTs have comprehensive booking and usage reports – updated daily. First report generated within 24 hours of the Radio Media Tour.

• Final Radio Media Tour reports include station call letters, market rank, Arbitron audience figures, airdates, and times.

• History Tape of edited interviews on CD and through a digital download link.