Radio Media Tour
A Radio Media Tour, or RMT, includes strategy, notification, booking, production, transmission, and detailed reporting. Megaphone ensures a successful tour of 15-25 radio interviews.
Our team has almost twenty years of experience with RMTs. Our tours routinely book multiple national networks, with audience figures starting at 7 million.
Consultation & Development
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Define message points, identify target markets and consult on talent selection.
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Develop strong media alert.
Notification & Media Relations
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Personalized media alert emailed to over 3,000 assignment editors.
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Direct one on one pitching to networks and individual radio stations until full tour is booked. We book right up until the time of the tour.
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Booking targets start with national networks, followed by regional networks, then top demographic stations/client specified markets and work through all 210 DMAs.
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Daily updates on the booking progress
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Media relations/follow-up continues after production to ensure that those interviews which are taped get aired. Megaphone has an industry leading conversion rate of nearly 100% for getting taped interviews to air.
Production
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Interviews with your spokesperson occur over any dedicated landline. Our producer and phone coordinator manage the interviews and paces your spokesperson.
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Interviews are booked for a single day. If there are scheduling conflicts for some stations, alternative time slots can be accommodated off-tour depending on spokesperson availability.
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Interviews are longer for radio than TV, up to ten minutes.
Tracking & Reporting
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RMTs have comprehensive booking and usage reports – updated daily. First report generated within 24 hours of the Radio Media Tour.
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Final Radio Media Tour reports include station call letters, market rank, Arbitron audience figures, airdates, and times.
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History Tape of edited interviews on CD and through a digital download link.