Radio Media Tour
A Radio Media Tour, or RMT, includes strategy, notification, booking, production, transmission, and detailed reporting. Megaphone ensures a successful tour of 15-25 radio interviews.
Our tours routinely book multiple national networks, with audience figures starting at 7 million.
Consultation & Development
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Define message points, identify target markets and consult on talent selection.
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Develop strong media alert, including suggested questions. Stations will ask these questions verbatim.
Notification & Media Relations
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Personalized media alert emailed to thousands of assignment editors.
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Direct one-on-one pitching to networks and individual radio stations until a full tour is booked.
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Booking targets start with national networks, followed by regional networks, then top demographic stations/client specified markets and work through all 210 DMAs.
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Daily updates on the booking progress.
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Media relations/follow-up continues after the tour date to ensure that those interviews which are taped get aired. Megaphone has a conversion rate of nearly 100% for getting taped interviews aired.
Production
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Interviews with your spokesperson occur over any landline, basically a glorified conference call. Our producer and phone coordinator manage the interviews and paces your spokesperson.
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Interviews are booked for a single day. If there are scheduling conflicts for some stations, alternative time slots can be accommodated off-tour depending on spokesperson availability.
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Interviews are longer for radio than TV, up to ten minutes.
Tracking & Reporting
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Comprehensive booking and usage reports – updated daily. First report generated within 24 hours of the tour.
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Reports include station call letters, market rank, Arbitron audience figures, air dates, and times.
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History Tape of edited interviews is available through a digital download link.