Consultation & Development

• Project consultation to determine objectives, identify ‘call to action’ plan, develop script, budget and advise on talent selection.

Production

• Our creative team comes up with “the big idea” to write a script that will stick with an audience.

• Casting non-union talent from the deep pool of voice actors in NYC, working with your spokespeople and celebrities. 

• Large library of sound effects, Foley, royalty free music as well as in-house composer.

• World-class studio in midtown Manhattan.

• All campaigns should consider having a Spanish version to tap into the Spanish Market and increase pickup.

• The kits that are sent to stations have full color, 4-panel CD cover, CD replication, scripts, a “Dear PSA Director” letter on your letterhead, and a pre-stamped response card. Megaphone keeps a copy of the 501(c)3 form on file for requesting stations.

Notification & Media Relations

• Custom built media list to reach your target markets.

• Personalized email notification to 3,000+ assignment editors.

• Pitching and follow up to the top fifty markets and national networks.

Distribution

• Stations still prefer hard copy PSA kits mailed to them. 

• Two media lists: one for the stations to get hard copy kits, and another larger email list to Public Service Directors.

• To compliment the physical distribution, there is also a digital distribution. In the notification email, there are trackable, downloadable MP3s of your PSA. This part of the distribution vastly increases your campaign’s reach.

Tracking & Reporting

• Radio PSAs have monthly usage reports for one year generated from reply cards, verbal and email confirmations .

• Radio Public Service Announcement reports include station, city, state, DMA, affiliate network, ad equivalency and Arbitron audience figures.