Rex brings award-winning mainstream advertising thinking and discipline to our team. He began his career as a copywriter and creative director in New York and Chicago, where he created Super Bowl commercials for Leo Burnett and Saatchi & Saatchi and has won nearly every industry award.
Rex has helped create the marketing and execution for a large variety of major charity events, such as the Susan G. Komen 3-Day Walk for the Cure, the Avon Walk for Breast Cancer and the AIDS Rides USA, that have so far netted approximately $750,000,000 for the causes. Rex was the writer behind the two Megaphone Telly wins. In a collaborative approach with our clients, Rex creates everything from the scripting to the “Big Idea”. More than one client has taken the “Big Idea” and used it across all their marketing materials. Megaphone’s goal is to always produce something iconic, and Rex deliver that level of work.
He is also a wordsmith in the old-fashioned sense, called upon by large companies for important verbal-centric tasks; for example he created the name for Barnes & Noble’s e-reader: the Nook.
When he’s not writing, he’s, well, writing: Rex is an internationally recognized poet with work published in magazines such as The New Republic, Poetry, London’s TLS and Poetry Daily. Two-time United States Poet Laureate Billy Collins said, "In Rex Wilder's poetry, the tired English of everyday use comes back to us refreshed and full of its original surprise. In a world glutted with poetry, that Wilder has found a new way to say the old things is a notable achievement."