The Radiological Society of North America has a yearly campaign that is actually multiple campaigns in one. Each facet of the campaign includes both English and Spanish versions. The casting and the scripting are challenging because of the scope of work. We compose original music for the PSAs and we use different voice talents to provide variety. We start with a hard copy distribution, continue to do media relations throughout the year, track and report. The results are unprecedented and continue to get bigger every year.