Satellite Media Tour

A successful tour is 12-25 TV interviews. A SMT is a powerful tool to communicate and control your message to a large audience.

An SMT should now be called an “All Media Tour." We started weaving radio interviews in with the TV to boost audience figures, then added websites and blogs, strategic paid placements and now also include Pod Cast interviews. The AMT is the new, evolved SMT.

Consultation & Development

  • Define message points, identify target markets and consult on talent selection.

  • Develop strong media alert, including suggested questions. Stations usually ask these questions verbatim.

Notification & Media Relations

  • Direct pitching to individual stations ideally starting four weeks in advance of the tour. Daily updates on the booking progress.

  • Top 20 markets and syndicated programs initially targeted followed by lower markets. Target market list can be customized to clients desired audience.

  • Our booking team also handles both the national and local paid placements

Production

  • A studio or remote production with on-site producer, all technical personnel, phone coordinator, one or two cameras, satellite transmission and time, basic makeup and catering.

  • Seven hour booking window to accommodate East and West Coast stations.

  • B-roll is a recommended complement for an SMT. Stations want to roll into the interview with pertinent B-roll and before they go into a commercial break. If there is existing B-Roll, then there is a two-hour edit included. We can always shoot new B-Roll if none exists. Recording of a generic interview to be used by stations that could not take the satellite feed. Creation of an edited, stand-alone piece that can be used for paid placements.

  • Extensive follow-up to make sure that taped interviews air. Megaphone has a conversion rate of nearly 100% of taped interviews getting aired.

Tracking & Reporting

  • Comprehensive booking and usage reports – updated daily. First report generated within 24 hours of the tour.

  • Reports include station call letters, market, network affiliations, market rank, Neilsen audience figures, airdates, and times.

  • A successful SMT has 12-25 interviews with audience figures starting at 9 million.

  • History of interviews sent the next day through a digital download link.