Consultation & Development

• Define message points, identify target markets and consult on talent selection.

• Develop strong media alert, including suggested questions. Stations usually ask these questions verbatim.

Notification & Media Relations

• Direct pitching to individual stations ideally starting four weeks in advance of the tour. Daily updates on the booking progress.

• Top 20 markets and syndicated programs initially targeted followed by lower markets. Target market list can be customized to clients desired audience.

• Our booking team also handles both the national and local paid placements

Production

• A studio or remote production with on-site producer, all technical personnel, phone coordinator, one or two cameras, satellite transmission and time, basic makeup and catering.

• Seven hour booking window to accommodate East and West Coast stations.

• B-roll is a recommended complement for an SMT. Stations want to roll into the interview with pertinent B-roll and before they go into a commercial break. If there is existing B-Roll, then there is a two-hour edit included. We can always shoot new B-Roll if none exists. Recording of a generic interview to be used by stations that could not take the satellite feed. Creation of an edited, stand-alone piece that can be used for paid placements.

• Extensive follow-up to make sure that taped interviews air. Megaphone has a conversion rate of nearly 100% of taped interviews getting aired.

Tracking & Reporting

• Comprehensive booking and usage reports – updated daily. First report generated within 24 hours of the tour.

• Reports include station call letters, market, network affiliations, market rank, Neilsen audience figures, airdates, and times.

• A successful SMT has 12-25 interviews with audience figures starting at 9 million.

• History of interviews sent the next day through a digital download link.