TV Public Service Announcements

    For TV PSA Production and Distribution, Megaphone combines award-winning production and the most robust distribution in the industry assures the absolute best return on investment in PR.

    Once your TV Public Service Announcement is in rotation, it is not a question of whether it will succeed or fail. The question is how big your win will be.

    Consultation & Development

    • Project consultation to determine objectives, identify ‘call to action’, develop script and consult on talent selection.

    Production

    • Our creative team provides the “Big Idea” for the script and story boards.

    • 4K/HD video production (filming and editing) of :15, :30 and :60 second versions to music composed for your PSA.

    • All versions of PSA will have closed captioning.

    • To maximize your TV audience, also include a Spanish version of the PSA.

    Notification & Media Relations

    • Custom distribution plan of target stations.

    • For the media lists, we build an HTML personalized mass email to the PSA Directors with trackable, downloadable video of the PSAs and a second list for hard copies.

    • One-on-one pitching to stations receiving hard copies in two rounds: initial notification and follow up one month after delivery.

    Distribution

    • Creation of customized distribution kit: Beta tape or DVD, covers include 4-color artwork with logo and scripts. Inserted in kits are a copy of the 501(c)3 form, “Dear PSA Director” letter, and response card that is pre-addressed and pre-stamped.

    • Through pitching, the stations tell us whether they want a DVD, Beta SP or just a link to your PSA. We still get the odd request for 70’s era U-Matic tape, and always accommodate the stations.

    • Kits sent out to all stations on hard copies media list.

    • To complement the hard copy distribution, there is a digital distribution. This aspect vastly increases your campaign’s reach by digitally delivering your PSA to other stations not on the hard copy distribution list.

    Tracking & Reporting

    • TV PSA Distribution includes monthly usage reports for one year, based on Nielsen’s SIGMA and Business Reply Card tracking.

    • TV Public Service Announcement Final Reports include time and date of airings, DMA, call letters, network affiliation, audience figures and advertising dollar equivalency.